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Generate Bvba

  • Type of services:

    Consulting, Distributors, Sales Agents, Importers, Market Research and Analysis

  • Affiliation to a Chamber
    of Commerce:

    Benelux Chamber of Commerce in China (Bencham)

  • Member state:


  • Languages spoken:

    Chinese, Dutch, English

  • Country and Region:

  • Website:


  • Tag:

Contact Info

Liang Sun


Shanghai office

T: +86 13916170672
E: liang@generatebvba.be


Kapeldreef 60, 3001 Leuven, Belgium

Company background

Generate is a Belgian and Chinese business development service and trading company that serves European companies across sectors to generate sales and extend market reach in China. We provide companies with a low risk, cost effective and practical means to target the China markets, generate new and incremental revenues. We leverage our offices in two of the world’s largest markets — Europe and China — to maximize growth opportunities that extend beyond borders. Founded in 2013, Generate is registered in Belgium and Shanghai and has established a managed network of over 100 independent sales associates. FEATURES Our sales associates are prodigious networkers and expert key account managers We bring them vetted sales opportunities We can mobilise them within weeks which saves time and creates focus We, meaning shareholders, directors and employees and network professionals are bound by, and perform within, the anti corruption and privacy laws of China and also uphold and respect those laws in the US, Canada, Australia, EU and in the UK VALUES Transparency, incentives and teamwork MISSION Generate sustainable sales with lower investment and risk