On 13 January, the EU SME Centre and its implementing partner Eurochambres held in collaboration with Enterprise Ireland a hybrid roadshow for six Irish pet food companies connecting them with the pet food industry in China.
Hosted at the Embassy of Ireland in China (Beijing), the participants were welcomed by H.E. Ann Derwin, Ambassador of Ireland to China as well as Renzo Isler, Director of the EU SME Centre, who provided a short introduction of the high-quality food products that Ireland can offer as well as the development of the Chinese pet market in recent years.
In December 2021, the EU SME Centre published a market report on The Market for Pet Food, Supplies, and Services in China. Enterprise Ireland has conducted a research study on the same topic recently. Main findings of both report were presented during the roadshow. The reports show that there is still room for sustainable growth in this sector in the near future, as pet owners in China are increasingly paying more attention to their pets’ health and nutrition including high quality pet food and medical care services, which are all seeing a surge in popularity amongst consumers.
Six Irish companies participated in the roadshow – Inform Nutrition, Irish Dog Foods, Tonisity International, Auranta, FurChild Pet Nutrition and Origin Valley Pet Nutrition, to present their companies and innovative products.
The event was ended with a Q&A session where participants had the chance to submit queries and exchange thoughts with the companies.
Interest from European petfood companies to be connected with the industry in China or for any other enquiries are welcome to contact us at info@eusmecentre.org.cn.
If you missed this event or would like to re-watch it, you can find the recorded webinar [ here ].
If you are a business support organisation in the EU or the COSME-participating countries and have affiliated companies interested in the Chinese market, please contact our Partnership Coordinator to obtain further information about partnerships and collaborations. The EU SME Centre offers a wide range of complimentary services to partners and affiliated SMEs to improve their readiness to the market.
About Enterprise Ireland
Enterprise Ireland is the Trade and Innovation Agency of the Government of Ireland, responsible for the development and growth of Irish enterprises in world markets. Through its network of forty international offices (including Beijing, Shanghai & Hong Kong in China) they work in partnership with ambitious and innovation-rich Irish companies to win export sales in global markets.
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