China’s market access requirements, product safety rules, technical standards and certification systems differ significantly from those in the European Union. Regulatory changes are frequent and information is not always available in English. Our new report, China Market Access for Consumer Goods, aims to help European SMEs overcome these challenges. The report provides practical guidance on […]
In this video, legal and HR experts cover essential employment issues for European SMEs in China, including how to calculate total employee costs by role and region, understand local incentive schemes, and plan budgets effectively. Video Timeline This recording of a workshop organised in November 2025 by the EU SME Centre and the European Chamber […]
For many European small and medium-sized enterprises, exporting cosmetics to China can present opportunities but also complex challenges. Navigating China’s cosmetics regulations, product registration, labelling and compliance requirements can be daunting without the right guidance. In this video, cosmetics and beauty industry expert Maria Galán Lozano details the registration process and classification for general cosmetics […]
The Understanding China Conference returns to Brussels on 10 December 2025. This year, our flagship annual event will unfold as a one-day, content-rich programme, bringing together policymakers from EU institutions, analysts, business leaders, and industry experts. Participants will decode the latest developments shaping EU–China relations and the business environment for SMEs. With keynote speeches and […]
Tailored for European SMEs planning to enter or expand in China, this hybrid workshop will focus on solving the key HR challenges that often limit international business growth. Recognising the complexity of China’s labour ecosystem, the event will bring together experts to explain the country’s policies, recruitment channels, and compliant employment solutions in clear, practical […]
The global technology landscape is transforming at an unprecedented pace. Innovations in areas such as artificial intelligence, quantum computing and clean energy are not only driving economic change but also reshaping global competition, as nations and corporations strive to secure leadership in the technologies that will shape the next industrial era. At this pivotal moment, […]
Video chapters Practical advice for Bulgarian F&B exporters Bulgarian F&B exports to China have been rising in recent years. Chinese consumers show interest in high-quality and authentic European food products, creating a space for Bulgaria to showcase its strengths. However, understanding market access is key to avoid common hurdles. Navigating complex regulations related to food […]
Please note that access to this event requires a special pass. If you already hold a pass to the China International Import Expo (CIIE), it will also grant you access to this side event. If not, please fill in the form at this link by 29 October noon (CST) to apply for a separate event pass (this […]
