The Power of Glam: Cosmetics Industry Trends and Policy Dynamics in China

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webinar| 17 July 2023

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Delve into the dynamic sector of cosmetics and explore the latest trends and regulations in China, one of the largest beauty markets in the world. This webinar will provide you with valuable insights to enter the market, navigate its complex regulatory environment and remain in compliance with the current regulations and standards.

Video timeline

EU SME Centre and CICC Introduction

– Renzo Isler, Secretary General of the China-Italy Chamber of Commerce

Maintaining Resilience & Resonance in the Face of the Changeable Chinese Cosmetics Market

– Iris Zuo, Senior Manager at ChinaSkinny

Key Trends Emerging in the Cosmetics and Skincare Market in China

– Iris Zuo, Senior Manager at ChinaSkinny

New Challenges of the Chinese Law System for Foreign SMEs in the Cosmetics Industry

– Andrea Sorgato, Associate, Studio Zunarelli

The China Digital Index on Cosmetics

– Laura Billocci, Business Development Specialist at Adiacent China

Q&A: Assessing the risks and costs of entering the market as an SME

– Andrea Sorgato, Associate, Studio Zunarelli

Q&A: Retail strategies: brick and mortar stores, going digital, or omni-channel

– Laura Billocci, Business Development Specialist at Adiacent China

Q&A: O2O case study: balancing online and offline channels

– Iris Zuo, Senior Manager at ChinaSkinny

Q&A: Choosing a company structure to enter the Chinese market

– Andrea Sorgato, Associate, Studio Zunarelli

Q&A: Marketing and cooperating with Chinese establishments as a way to enter the market

– Andrea Sorgato, Associate, Studio Zunarelli

Q&A: Elasticity and consumers’ preferences

– Sustainability, differentiation strategies, and localisation

This is a recording of an hybrid workshop organised on 13 July 2023 by the EU SME Centre and China-Italy Chamber of Commerce, with keynote speakers presenting the recent market developments, retailing and licensing processes. The presentations are specifically tailored for small and medium-sized enterprises to navigate the complexities of the Chinese legal framework and avoid any potential pitfalls when entering the market.

Speakers and Panellists
Iris Zuo
ChinaSkinny Senior Manager

Iris Zuo has been with China Skinny since 2019 and has led a number of research, strategy and digital execution projects in the consumer packaged goods space, with clients spanning Australia, Europe and North America.

In addition, she has led projects in tourism, education and government which has provided her with a wide perspective into Chinese consumer behaviour. She has a Masters degree in Accounting and Marketing from the University of Sydney, and an undergraduate degree from the UK. 

Andrea Sorgato
Studio Zunarelli Associate

A lawyer practising in Healthcare & Life Sciences legal advice sector for over twenty years, Andrea Sorgato provides legal and regulatory advice to Cosmetic Companies, Cosmetics Trade Associations and Public Institutions about all issues related to the Cosmetics Chinese market: manufacturing, registering, importing, marketing, relationships with distributors and entrusted producers, compliance with related Good Practices, IP protection, etc.

He is coordinator for China of the Healthcare Desk at Zunarelli Studio Legale Associato – Shanghai office, and he is member of HCWG of the CICC China-Italy Chamber of Commerce. He is member of the editorial board of law magazines specialized in Healthcare & Life Sciences. He does a speaker in events and seminars on Cosmetics and Healthcare sector. 

Renzo Isler
CICC Secretary General

Renzo Isler completed his undergraduate studies in the USA and Italy and later enrolled in the University of Trieste (Economics). He spent his professional career with Generali Group (Insurance and Finance), with several assignments in Italy and abroad, including London, Tehran, New York, Venice, and Athens, over a twelve-year span.

In March 2005, he was nominated CEO of Generali China Life, a Joint Venture company between Generali and China National Petroleum Corp. In 2016, he retired after 11 years as the longest running foreign CEO leading a Chinese JV Company and remained from 2016 to 2020 as Senior Consultant to the Generali Group.

In 2020, Mr. Isler joined the China Italy Chamber of Commerce, first as Director of the EU SME Centre Phase III and more recently as Secretary General of CICC. He has frequently been a guest speaker in international conferences and has been contributing with articles on Chinese insurance and macro analyses for Italian newspapers.

Laura Billocci
Adiacent China Business Development Specialist
Laura Billocci is Business Development Specialist at Adiacent China, the largest Italian digital agency in China, part of SESA Group (SES.MI).
Laura graduated in Linguistic and Cultural Mediation at the University of Siena. She obtained a China’s government scholarship and has lived for 2 years in China where she got a Master Degree in International Business from the University of Chongqing.
Laura is committed to identifying opportunities for business growth and optimising marketing strategies.

Recently, Laura edited the first China Digital Index Report on cosmetics, whose objective is to observe the positioning of Italian beauty brands on Chinese digital and social channels.

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  • A comprehensive database of service providers with contact information