The European Union (EU) is the world leader in wine production, accounting for almost half of the world’s vine-growing area and about 60 percent of wine production by volume. Currently, 22 out of 28 EU Member States (almost 80%) export wine to China, where the market of imported wines is valued at EUR 2.5 billion and where EU wineries or traders supply more than half of Chinese wines, in terms of value.
However, the market changes at a rapid pace, with healthy growth and new entrants and it is thus important to report yearly. This 25-page report encompasses useful information on the market size, trends and distribution channels, competitors and price tranches, the nature of consumer wine demand, the role of online and cross-border channels for selling wine in China, digital marketing techniques, the top 100 importers and most importantly projections for 2018. In fact, with the current trends as a basis, 2018 wine imports are forecast to surpass 8 million hectoliters, including bulk wines.
Although expectations are high, so are challenges. EU wineries have to face the competition of better customs conditions due to FTAs, such as Chile, New Zeland, Australia and Georgia.
Yet, we encourage you to consider selling your wine in China accompanying your approach with a sound plan which this report will help you delineate!
Key Contents
Overview
Still Wine Imports
Sparkling Wine Imports
Bulk Wines
Price Demography of Wines
European Union Countries
Conclusion
Annexes
About the Author
Rafael Jimenez. MSc in Physics, is the Business Development Advisor at the EU SME Centre in Beijing. With a proved experience in FMCG sales in China, Rafael keeps careful track of the wine business, being closely in touch with participants throughout the supply chain, wineries, export managers, traders, Customs’ agents and forwarders, importers, retailers, restaurants, wine experts, and consumers. Publishes regularly about the wine business in China, and in writing the report Rafael paid special attention to the many questions or doubts from wineries that the EU SME Centre has received and responded over the years.
Contact
If you have any questions please send us an email at info@eusmecentre.org.cn;
This report was published during the EU SME Centre in China Phase II (2014-2020), which was funded by the European Union (ICI+/2014/346-276).
The report was drafted in collaboration with external creators, who worked under service agreements with the Consortium running the EU SME Centre Phase II. The copyrights and intellectual property of this publication belong to the Consortium partner China-Britain Business Council. The latter was authorised by and acted on behalf of the Consortium running EU SME Centre in China Phase II. The China-Britain Business Council, which is currently part of the Consortium running the EU SME Centre in China Phase III, has granted the rights of use of this report to the current Consortium. The report is therefore re-published and made available during the EU SME Centre Phase III.
