Opportunities and Challenges in the Chinese Market for Slovenian SMEs

How to do business in the competitive Chinese market and be successful? Bilateral trade between Slovenia and China has grown in recent years and China is currently Slovenia’s top economic partner in Asia. But the trade imbalance is high and China’s current economic slowdown poses new challenges for Slovenian businesses engaged with or looking to enter the Chinese market.

SMEs will be at the heart of efforts to rebalance trade exchanges. Given the increasing importance of the Chinese market to Slovenia, it is important to understand the obstacles Slovenian companies face, including policy changes that may impact them. Watch this webinar to get an overview of the current market situation and practical advice to do business in China.

Video chapters

Keynote Speaker

Alessio Petino

Business Advisor, EU SME Centre

Alessio has worked for 8+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.

Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.