Navigating the Chinese Market: Best Business Practices

webinar| 24 March 2025

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This video is the recording of an event in partnership with the International Association of Science Parks and Areas of Innovation – IASP, organised in March 2025 to enhance the understanding of European small and medium-sized enterprises of the specificities of the Chinese market. With a keynote presentation on the best business practices to enter the Chinese market, this event’s goal was to help SMEs to prepare for potential challenges and to equip them with the tools required to seize existing opportunities.

Time chapters

Introduction

– IASP and EU SME Centre presentations

Keynote presentation

– Navigating the Chinese Market: Best Business Practices

Q&A

– Discussion with the audience

Keynote speaker
Weronika Gryglaszewska
Business Advisor, EU SME Centre

Weronika is a results-driven professional with a diverse background encompassing market analysis, export strategies, and navigating regulatory landscapes. Cross-cultural communication skills and experience in both government and private sectors qualify her to support business growth.

From 2021 to 2023, she served as the Second Secretary for Agriculture at the Embassy of the Republic of Poland in China. In this role, she specialised in analysing export opportunities, facilitating collaborations within the EU, and organising webinars, including on the CIFER system. She provided key support to Polish F&B companies seeking to expand internationally.

Weronika holds a Master’s degree in Cultural Studies and a Postgraduate degree in International Accounting, which complement her expertise in international trade and business development.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information