“Is China on your radar?” is a general introduction to China’s macroeconomic framework for European SMEs looking to export to or invest in the country.
It aims to introduce China and it’s many opportunities to European entrepreneurs without concealing possible challenges and pitfalls – the goal is to enable European SMEs to objectively gauge if China is or is not the right market for their product.
From a short overview of China’s economic rise and top reasons why European SMEs should enter the market now to a closer look at China’s many (geographical and sectorial) markets as well as opportunities arising out of the 12th Five-Year Plan, it provides a realistic assessment of the status quo and attempts to pinpoint trends that will shape the future of this huge market.
In this report, you will learn:
1. Is China on your radar?
2. The main reasons why EU SMEs should consider China
3. China’s many markets
4. The 14th Five-Year Plan
5. Sector overviews and opportunities
6. Going forward
Note:
The EU SME Centre Phase II officially runs out on April 6, 2020. Publications remain available for downloading for EU SME users of the website. For further queries on the reports, you are recommended to contact the authors directly or email at info@eusmecentre.org.cn.
