How to Enter the Chinese Market: Different Channels and Approaches

webinar| 2 December 2024

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European small and medium-sized enterprises (SMEs) need to be well prepared when they enter the Chinese market. Lack of substantial resources and experience can make navigating the intricate regulatory landscape and different business culture a daunting task. Notably, customs regulations, certification prerequisites, and licensing procedures in China represent common hurdles. Building relationships with Chinese partners and attracting customers’ interest can also prove difficult.

This video is the recording of a webinar organised by the EU SME Centre, WestBIC, and SPI, to provide practical knowledge necessary to conduct business in China. This event’s keynote presentation focused on market entry, partner identification, and pitfalls to avoid.

WestBIC introduction

– John Brennan, CEO, WestBIC

EU SME Centre introduction

– Sara Medina, Member of the Board, SPI

Keynote presentation

– Weronika Gryglaszewska, Business Advisor, EU SME Centre

Q&A session

– Questions on market entry and marketing for Chinese consumers

Keynote speaker
Weronika Gryglaszewska
Business Advisor, EU SME Centre

Weronika is a results-driven professional with a diverse background encompassing market analysis, export strategies, and navigating regulatory landscapes. Cross-cultural communication skills and experience in both government and private sectors qualify her to support business growth.

From 2021 to 2023, she served as the Second Secretary for Agriculture at the Embassy of the Republic of Poland in China. In this role, she specialised in analysing export opportunities, facilitating collaborations within the EU, and organising webinars, including on the CIFER system. She provided key support to Polish F&B companies seeking to expand internationally.

Weronika holds a Master’s degree in Cultural Studies and a Postgraduate degree in International Accounting, which complement her expertise in international trade and business development.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information