How to Enter the Chinese Market: Different Channels and Approaches

With China reopening its borders, many EU SMEs are once again eager to do business with the country. Identifying the right channel and most adapted platform to enter the Chinese market is of paramount importance, as different paths are now open to SMEs that approach China for the first time.

To help European businesses assess their options and find the strategy most suited to their profile, the EU SME Centre organised, in cooperation with the Italy-China Council Foundation and the EU-China Business Association, a webinar on how to evaluate available channels to enter the Chinese market. Watch this video to hear EU SME Centre Business Advisor Alessio Petino present several entry paths and provide guidance to SMEs that would like to explore the possibilities offered by this market.

Timeline

About the speaker

Alessio Petino

Business Advisor, EU SME Centre

Alessio has worked for 8+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.

Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.