The long-awaited return of Chinese tourism to Europe is underway. Travel professionals are now getting ready to offer new experiences and services tailored to different market segments from China.
A return to pre-pandemic numbers is not expected before 2024. This is due in part to the still low availability of affordable flights between China and Europe, as well as long visa processing time to travel to European countries. However, as numbers start to grow again, hotels, tour operators, and other tourism industry specialists in Europe are getting up-to-date with the changing market demand from Chinese travellers.
We have created this infographic to give you an overview of the market and tips to fine-tune your marketing and services for Chinese travellers.
About to Take Off: The Return of Chinese Outbound Tourism
Chinese outbound tourism to the European Union had been a growing trend until 2019, as the figures released by Eurostat show. However, the COVID-19 pandemic significantly impacted this segment. Border closures and travel restrictions led to a sharp decrease of Chinese outbound tourism to the EU in the past years. You will find in this webinar a keynote presentation from Pr. Wolfgang Georg Arlt, Founder and CEO of COTRI. Pr. Arlt has over four decades of experience in tourism from China to the rest of the world. The webinar gives European SMEs a clearer understanding of the prospects of the international travel market and preferences of Chinese travellers. You will also gain tips on brand building and different forms of marketing, such as KOLs, KOCs, or recommendation marketing. Finally, our expert gives his forecast for the coming years and ways to stay competitive in the market.
