China’s Business Landscape: Key Insights and Practical Tips

This video is the recording of an event organised by the EU SME Centre in partnership with the Slovak Investment and Trade Development Agency (SARIO). This webinar organised in March 2025 was designed to support SMEs from Slovakia in their journey towards internationalisation to China. This session will offer practical guidance on entering the Chinese market, providing attendees with essential knowledge of current trends, challenges, and opportunities for Slovak SMEs.

Watch this video to gain valuable best practices to effectively navigate China’s business environment, and practical information on:

• China’s current economic and business landscape;
• Slovakia’s trade with China and export sectors;
• Challenges and opportunities for European SMEs in the market;
• Market entry pathways;
• Finding partners in China;
• Conducting due diligence.

Time chapters

Keynote speaker

Weronika Gryglaszewska

Business Advisor, EU SME Centre

Weronika is a results-driven professional with a diverse background encompassing market analysis, export strategies, and navigating regulatory landscapes. Cross-cultural communication skills and experience in both government and private sectors qualify her to support business growth.

From 2021 to 2023, she served as the Second Secretary for Agriculture at the Embassy of the Republic of Poland in China. In this role, she specialised in analysing export opportunities, facilitating collaborations within the EU, and organising webinars, including on the CIFER system. She provided key support to Polish F&B companies seeking to expand internationally.

Weronika holds a Master’s degree in Cultural Studies and a Postgraduate degree in International Accounting, which complement her expertise in international trade and business development.