On 18 May 2023, the workshop “Practical Guidance to Green Tech Opportunities in China: Exploring Realities and Debunking Myths”, organised by the Portugal-China Chamber of Commerce and Industry (CCILC) and the EU SME Centre, was held at the Haitong Bank headquarters in Lisbon.
During this half-day event, designed to inform small and medium-sized enterprises interested in entering the Chinese market, a keynote presentation was delivered by Johnny Browaeys, Vice Chair of the European Union Chamber of Commerce in China’s Carbon Market Sub-Working Group.
Mr Browaeys presented in the first module of his presentation the regulatory and business drivers of green tech in China, analysing sectors with potential and the reasons behind their success and explaining why certain sectors may face more limitations and fewer prospects. He addressed several points that European companies should know before entering the Chinese market, as well as factors for considering this market in their business plans.
In the second module, Mr Browaeys presented the “Triple Helix Approach” for a successful roll-out in a centralised planned economy, as well as the cost-effective market access options opening up with China’s digitalisation. Two case studies on ESG/decarbonisation and digital agriculture were analysed.
Last, before a Q&A session with the audience, the presentation delved into the pillars of collaborative innovation in the green tech sector, and how collaboration can help European SMEs to navigate and increase their opportunities in China’s green tech market.
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