It is not allowed to import goods into China via CBEC and let customers pick up the goods at an offline location. The entire transaction must take place online, on specific CBEC platforms. The only exception is the Hainan Free Trade Port – China’s largest duty free area – which allows consumers across China to purchase duty-free goods on official platforms and to collect them in person in duty-free shops within the territory of Hainan island.

What is possible, however, is to showcase CBEC imported goods in offline locations (stores, restaurants), without selling them on the spot, but placing QR codes redirecting to the CBEC store where the good can be purchased. This is a very common approach used.