Snacks are a broad food category composed of many sub-categories with different market sizes, performance and characteristics. Consumption habits among Chinese urban population are rapidly changing. In fact, consumers are now looking for convenience and are eager to taste new products.
In this webinar, by going through the example of one sub-segment, the speaker reviews the content of the report “The Snacks Market in China” which takes into account and incorporates the particularities of Chinese eating habits to analyse the “snack” category as a whole, while providing specific insights into each of the segments.
Agenda
You can find the recorded video on Youtube. To download the slides please login.
About the Speaker
Daniel Pedraza, Director for China, Eibens Consulting
Daniel Pedraza is Director for China at Eibens, a consulting firm specialized in China’s agrifood industry. Eibens assists private companies and government trade promotion agencies dealing with market access issues and trade compliance. It also supports their business development and communication efforts in traditional and online channels.
He is a specialist on trade compliance and marketing for foreign F&B companies in China. He is also responsible for Eibens day-to-day business operations in China.
Daniel has lived and worked in China for over 6 years. Prior to joining Eibens, Daniel worked for the European Union Chamber of Commerce in China and EXTENDA, the trade promotion agency of the Government of Andalusia-Spain in Beijing. He holds a master’s degree in International Business from EOI Business School and a Double BA in Business Administration and Economics from the University of Malaga.
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