Green building still makes up a small proportion of building in the world’s largest construction market, where maximising profits and lowering building costs have often trumped sustainable design and energy efficiency considerations in the past. However, recent years have seen a big push towards a more sustainable society, with green building in the forefront of substantial government initiatives.
Despite the undoubtedly vast market potential, western SMEs are facing a multitude of challenges while trying to enter the Chinese market with their products. One of them is the Chinese local framework concerning mandatory and voluntary product standards, regulations and labels, which is difficult to grasp, lacks transparency and is changing fast. The regulative framework can be especially challenging for innovative and green products in the building sector.
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About the Speaker
Markus Barek has been working and living in China since 2001. During this time he has developed in-depths knowledge on green technology in the Chinese market. He currently acts as President of Sunlumo China, with offices in Bejing and Hangzhou. He is a certified Din Certco Quality Auditor for the Solar Keymark. Markus has successfully advised many SMEs in their China engagement. He is a member of different organisations, like IEA Tasks, and works for different governmental organisations in the field of green technology, among them Cleantech Switzerland.
Markus Barek graduated from the University of Ulm, where he studied mathematics, economics and anthropology. He was awarded a diploma in business mathematics in 1998.
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