The Cream of the Crop: Exporting Dairy to China

Rubén has lived in China for over 6 years, and his career has always been focused on the Chinese market.

He has experience working both for public agencies and private companies. He worked at the Commercial Office of the Spanish Embassy in Beijing for the Valencian Agency of Business Internationalisation (IVACE) and worked as export manager for a Spanish leading company in the beer and soft drinks industry, being responsible of China and other Asian markets.

Currently, Rubén is Project Manager at EIBENS’ Market Intelligence department. He manages the company operations related to the development of consulting projects, assigning and coordinating team members activities and elaborating market intelligence reports and presentations. He has successfully conducted food and beverage market research and strategy projects for sectors like meat, dairy, wine, animal fodder, organic, e-commerce, etc. He has deep and up to date knowledge in regulation, marketing, distribution and sales channels in the F&B market in China.

He holds a master’s degree in Business Administration from the Polytechnic University of Valencia and specialised on international management and business internationalisation through different courses and experiences abroad.

Lydia is a member of EIBENS Market Intelligence team, being responsible of market research and analysis, and has collaborated in the elaboration of several market reports and presentations, including seminars with the EU SME Centre, covering topics such as organic F&B, dairy, and GI promotion.

She has previous experience working as a consultant, including 3 years in Deloitte, supporting projects of M&A, business cooperation and partnerships, which help overseas clients from a varied range of sectors to invest and expand businesses and channels in the Chinese market.

Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master’s degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition.

During her time working in both law firms, she dealt with a variety of clients including but not limited to automotive performance, media, entertainment, new energy, apparel, architecture design, data management, e-commerce, household products, HVAC, and fire & security. Her clients included a range of globally leading companies and small and medium-sized enterprises (SMEs). Lisa is fluent in Chinese and English.