Chinese is the world’s most used language with nearly 1.3 billion native speakers. It belongs to Sino-Tibetan group, which is extremely different from the Indo-European languages. Whether your company wants host a domestic exhibition in China, set up a website, or translate a company name into a localized Chinese name, grasping some basic understanding of the language is becoming more crucial in the process of establishing a successful business in China.
After watching our webinar on Six Steps for Not Getting lost in Translation, you will understand: the basics of Chinese language; making a right decision on whether your business will need a Chinese name; importance of trademark and company name in Chinese; different translation methods, as well we some cases studies on translations.
Agenda
Understanding Chinese Do I need a Chinese name? Trademark and company name in Chinese Do I need an interpreter? Translation vs. localization
You can find the recorded video on Youtube. To download the slides please login.
Expert Profile
Agnese obtained BA Degree from University in Latvia (Riga, Latvia) and Ludwig Maximilian University (Munich, Germany) in Asian Studies and a bilingual MBA degree from Xiamen University (Xiamen, China). She has more than 8 year experience connecting China and Europe across multiple sectors (trade, investment, education, intenational business).
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