In China’s food & beverage market, Serbian SMEs face unique challenges but also substantial opportunities. Navigating complex regulations concerning food safety, import laws, and protecting intellectual property remains a significant challenge. Additionally, adapting to local tastes is crucial. However, the opportunities for growth are significant, driven by a numerically relevant middle class with a growing curiosity for Western food products. By focusing on these areas, Serbian SMEs can leverage their strengths to penetrate and expand in the competitive Chinese market, establishing a foothold in niches that appreciate European quality products.
In order to support Serbian enterprises interested in accessing the Chinese market, the EU SME Centre is organising, in partnership with the Chamber of Commerce and Industry of Serbia and the China IP SME Helpdesk, a conference aimed at shedding light on the Chinese F&B market and its specificities.
Opening remarks
Presentation of the Chinese F&B market
Davide Orlandi, EU Partnerships Manager, EU SME Centre
Followed by a Q&A session
Overview of GACC/CIFER registration system and typical challenges faced by EU SMEs
Davide Orlandi, EU Partnerships Manager, EU SME Centre
Followed by a Q&A session
Channels for accessing the Chinese market
Davide Orlandi, EU Partnerships Manager, EU SME Centre
Followed by a Q&A session
How to protect your IP Rights in China?
Catherine Huynh, IP & Data protection lawyer, IP SME Helpdesk
Followed by a Q&A session
If you sign up today you’ll be able to
