One Year After the Beijing Olympics – Opportunities in China’s Winter Sports Sector for EU SMEs

Li Zhang is the Executive Vice President of Asia Digital Group since joining IDG, previously Vice President of IDG China and also Vice President of IDG Ventures Management and Vice President of IDG Sports. She was a diplomat at the Ministry of Foreign Affairs of China and the Chinese Embassy in Finland and later became a lecturer in Finance at Aalto University (previously Helsinki School of Economics). She has also founded Bright Sky Group and acted as the CEO of the company. She is completing her Ph.D. Degree in Finance at Aalto University (Finland). She has a master’s degree in Finance from Columbia University (USA), a bachelor’s degree in Economics from the University of He lsinki (Finland) and a bachelor’s degree in English and Information Management from Beijing Foreign Studies University(China).

She has over 20 years of work experience in the industry, government and academia with an international background in China, U SA and Europe. She has rich experience in innovation and entrepreneurship, investment and merger and acquisition, venture philanthropy, impact investing, digital economy, education, culture, tourism, sports industry, mountain economics, financial technology (FinTech), information technology, AI, lean management, incubator and science park, and cross culture management.

Li Zhang is also the FinTech Expert accredited by China Capital Market Institute, Councilor of Steering Committee of China Europe Health and Sports Council, Secretary General of Finland China Entrepreneurs Association, the Entrepreneurship Mentor at the Students and Scholars Association, and the Honorary Chairperson of Cross Culture Communication Translation Association, Editor in Chief of China Winter Sports White Paper, Councilor of China Sports Industry Research Institute, Vice Chairperson of the Steering and Evaluation Committee of China Winter Sports Awards, Councilor of Steering Committee of China Committee of China Winter Sports Awards, Councilor of Steering Committee of China–Europe Europe Health and Sports Council Health and Sports Council.