Navigating the Chinese Market: Workshop for New Exporters

Weronika is a results-driven professional with a diverse background encompassing market analysis, export strategies, and navigating regulatory landscapes. Cross-cultural communication skills and experience in both government and private sectors qualify her to support business growth.

From 2021 to 2023, she served as the Second Secretary for Agriculture at the Embassy of the Republic of Poland in China. In this role, she specialised in analysing export opportunities, facilitating collaborations within the EU, and organising webinars, including on the CIFER system. She provided key support to Polish F&B companies seeking to expand internationally.

Weronika holds a Master’s degree in Cultural Studies and a Postgraduate degree in International Accounting, which complement her expertise in international trade and business development.

Davide Orlandi is in charge of coordinating EU SME Centre partnerships in the EU. Fascinated by negotiation and international trade, he has pursued a diverse career path whose fil rouge is the constant evaluation of possibilities for enterprises to reach out internationally and make the best out of the growth opportunities offered at the global level.

Davide holds a master’s degree in EU International Relations and Diplomacy from the Collège d’Europe in Bruges as well as a master’s degree in World Politics and International Relations from Università di Pavia; he has worked for multinational enterprises as well as public entities focusing on internationalisation and its challenges.

Sérgio Ferreira Alves is an international consultant specialized in strategic planning, Innovation, Science and Technology, business development and internationalization.
Since 2013, at SPI, Sérgio has coordinated and participated in numerous international and national projects and studies in areas related to R&D and Innovation, internationalization, sectorial clusters development and strategic planning, among others.
Prior to joining SPI, from 2005 to 2009, he was responsible for developing and coordinating numerous strategic studies at the Parque EXPO 98, S.A in Portugal. In 2009, he shifted his focus to international markets, assuming responsibility for the activity of the company abroad. He also led multiple projects for International Organizations such as the United Nations (UNDP), the World Bank, the European Union and the European Investment Bank, among others.
Sérgio holds a law degree from the Catholic University of Portugal and an MBA from AESE | IESE Business School, as well as a postgraduate degree in business management from the Indeg Business School.