Small and medium-sized enterprises (SMEs) from Europe have embraced trade within the EU Single Market. Many are planning to internationalise further and strengthen their presence in external markets, including in China. However, entering the Chinese market comes with challenges that can be daunting even for seasoned exporters. Notably, identifying the right retail channels, navigating customs regulations, and building relationships with Chinese partners can prove difficult.
On 11 February, the EU SME Centre is organising, in partnership with the Development Agency of the Republic of Srpska (RARS), a free workshop to equip entrepreneurs with an informative overview of the Chinese market. This event aims at sharing practical knowledge on how to conduct business in China. The workshop will also explore practical cases highlighting the primary challenges faced by SMEs and feasible steps to mitigate potential issues.
Registration at the venue
For onsite participants
Opening remarks
Presentation of the EU SME Centre
Presentation of the Development Agency of the Republic of Srpska
Part 1
Navigating the Chinese Market: Key Trends and Opportunities
Keynote presentation and Q&A session
Networking break
Part 2
Different Strategies to Enter the Chinese Market
Keynote presentation and Q&A session
Part 3
Overcoming Cultural and Business Challenges
Keynote presentation and Q&A session
Closing remarks
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