Navigating the Chinese Market: Best Business Practices

  • Date
    18 March 2025
  • Beijing Time
    17:30 - 18:50
  • Brussels Time
    10:30 - 11:50
  • Location
    Online
  • Venue
    Zoom
  • Open to
    All European SMEs
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In partnership with the International Association of Science Parks and Areas of Innovation – IASP, the EU SME Centre is organising on 18 March a webinar to enhance the understanding of European small and medium-sized enterprises of the specificities of the Chinese market. The event will aim to help SMEs to prepare for potential challenges and to equip them with the tools required to seize existing opportunities.

Agenda (Brussels Time / CET)

10:30–10:35

Opening remarks
Alicia Shelley, Director of Partnerships and Operations, IASP

10:35–10:45

Presentation of IASP
Alicia Shelley, Director of Partnerships and Operations, IASP

10:45–10:55

Presentation of the EU SME Centre
Sara Medina, Member of the Board, EU SME Centre

10:55–11:35

Navigating the Chinese Market: Best Business Practices
Weronika Gryglaszewska, Business Advisor, EU SME Centre

11:35–11:45

Discussion and Q&A

11:45–11:50

Closing remarks

Keynote speaker
Weronika Gryglaszewska
Business Advisor, EU SME Centre

Weronika is a results-driven professional with a diverse background encompassing market analysis, export strategies, and navigating regulatory landscapes. Cross-cultural communication skills and experience in both government and private sectors qualify her to support business growth.

From 2021 to 2023, she served as the Second Secretary for Agriculture at the Embassy of the Republic of Poland in China. In this role, she specialised in analysing export opportunities, facilitating collaborations within the EU, and organising webinars, including on the CIFER system. She provided key support to Polish F&B companies seeking to expand internationally.

Weronika holds a Master’s degree in Cultural Studies and a Postgraduate degree in International Accounting, which complement her expertise in international trade and business development.

Register
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