On 27 March, the EU SME Centre, in partnership with the Slovak Investment and Trade Development Agency (SARIO), is organising a webinar designed to support SMEs in their journey towards internationalisation to China. This session will offer practical guidance on entering the Chinese market, providing attendees with essential knowledge of current trends, challenges, and opportunities for European SMEs.
Participants will gain valuable best practices to effectively navigate China’s business environment. Join this event to learn more on:
China’s current economic and business landscape;
Challenges and opportunities for European SMEs in the market;
Market entry pathways;
Finding partners in China;
Conducting due diligence.
This free event is open to all small and medium-sized enterprises from EU Member States and countries participating in the Single Market Programme.
Agenda (Brussels Time / CET)
11:00–11:05
Opening remarks Michaela Slimáková, Deputy Head, Department of National Project, SARIO Lukáš Merga, Consultant, Foreign Trade Department, SARIO
11:05–11:15
Presentation of SARIO Michaela Slimáková, Deputy Head, Department of National Project, SARIO Lukáš Merga, Consultant, Foreign Trade Department, SARIO
11:15–11:25
Presentation of the EU SME Centre
11:25–12:15
Navigating China’s Business Landscape: Key Insights & Practical Tips Weronika Gryglaszewska, Business Advisor, EU SME Centre
12:15–12:25
Discussion and Q&A
12:25–12:30
Closing remarks
Keynote speaker
Weronika Gryglaszewska
Business Advisor, EU SME Centre
Weronika is a results-driven professional with a diverse background encompassing market analysis, export strategies, and navigating regulatory landscapes. Cross-cultural communication skills and experience in both government and private sectors qualify her to support business growth.
From 2021 to 2023, she served as the Second Secretary for Agriculture at the Embassy of the Republic of Poland in China. In this role, she specialised in analysing export opportunities, facilitating collaborations within the EU, and organising webinars, including on the CIFER system. She provided key support to Polish F&B companies seeking to expand internationally.
Weronika holds a Master’s degree in Cultural Studies and a Postgraduate degree in International Accounting, which complement her expertise in international trade and business development.
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