China, with a population of more than 1.4 billion people, is the first importer of agri-food goods in the world, having surpassed the United States of America and the European Union in 2019. The country currently accounts for 6, 4% of global imports, valued at around $140 billion.
The increase in urbanization, as well as in the income earned by a growing middle class, with increasingly higher standards of living, have been accompanied by a concern with food security and a growing demand for differentiated, healthy and high quality imported products.
In this context, the agri-food sector in China, whether due to the dynamism it is experiencing or its demographic dimension, presents vast business opportunities for European companies seeking alternative export markets or wishing to diversify their international client portfolio.
On 14 October 2021, from 11:00-12:30 (CEST), the AICEP Academy will host a webinar dedicated to the Chinese market, at which the best approaches for companies that are already present or intend to start exporting Portuguese products from the agrifood sector will be discussed. The EU SME Centre will be represented by Liam Jia, Operational Manger of the Centre, and Bart Horsten, Consultant and Expert of the Centre, who will present the legal and bureaucratic aspects when exporting agrifood products to China.
The webinar aims to present the current market context. Bearing the recent crisis in mind, it will also seek to showcase recent trends as well as specific perspectives of the agri-food and beverage sector within this market, along with the the business opportunities that it offers.
(Note: the session will be held in English)
Agenda:
10:00-10:05: Opening AICEP Portugal Gloal – Maria João Veiga Gomes, Deputy Director of Product Management
10:05-10:10: Intervention of the millenniumbcp bank – Diogo Lacerda, Responsible for Trade Finance
10:10-10:25: Brief overview of the China market – João Falardo, AICEP Delegate in Beijing
10:25-10:40: The best strategy to enter the Chinese agrifood and beverage market – Anna Li, CEO of SIAL CHINA
10:40-10:50: Legal and bureaucratic aspects to be taken into account when exporting agrifood products to China – Bart Horsten, EU SME Centre Consultant and Expert
10:50-11:05: Products most sought after by China in foreign markets – Edward Lou, CEO of Chinese food importer EASY BEST
11:05-11:30: Q&A
11:30: Closing remarks – João Veiga Gomes, Deputy Director of Product Management
Speakers: Maria João Veiga Gomes, Moderator, Deputy Director of Product Management, AICEP Diogo Lacerda, Responsible for Trade Finance at Banco Millenniumbcp João Falardo, AICEP Delegate in Beijing Anna Li, CEO of SIAL CHINA Bart Horsten, EU SME Centre Consultant and Expert Edward Lou, CEO of EASY BEST
Speaker: Diogo Lacerda, Responsible for Trade Finance
Speaker: João Falardo, AICEP Delegate in Beijing
Speaker: Anna Li, CEO of SIAL CHINA
Speaker: Bart Horsten, EUSMECENTRE Consultant and Expert
Speaker: Edward Lou, CEO of Chinese food importer EASY BEST
Speaker: João Veiga Gomes, Deputy Director of Product Management
Speaker: João Veiga Gomes, Deputy Director of Product Management
Thus, this webinar aims to present the current market context. Taking into account the situation resulting from the pandemic, it also seeks to make known the most recent trends and specific perspectives of the agri-food and beverage sector within this market, as well as the business opportunities that arise there for Portuguese companies.
Responsible for Trade Finance at Banco Millenniumbcp
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