The Bulgarian Chamber of Commerce and Industry and The EU SME Centre organise a half-day training workshop on how to set up a cross-border shop in WeChat on June 18, 2018.
Selling directly to Chinese consumers is very high on the wish list of the EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.
Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.
Agenda 12.45-13.00 Registration 13.00-13.30 Background
13.30-14.00 The Supply Chain
14.00-14.30 The Building Blocks
14.30-14.45 Coffee Break 14.45-15.30 The Procedure
15.30-16.00 The Pros and Cons of a CBEC Shop in WeChat for Eu SMEs
16.00-16.30 Real Case in Action
16.30-17.00 Wechat Shop Solution
Registration
The training workshop is free of charge but the places available are limited.
Please register before June 15, 2018 by filling the form here.
About the Expert Felim Meade – WeChat Expert of the EU SME Centre, China and Co-Founder of Emerald Green Consulting, Ireland
For the last 4 years, Felim’s entire focus has been on establishing an export business from Ireland to China. The retail export business (Emerald Green Baby) has allowed him to forge not only a strong working knowledge of the Chinese market but grow an extensive network of Chinese contact. While based in Dublin, Ireland Felim’s whole focus is the domestic Chinese market and our local Chinese logistic oppression is based in Shanghai.
After 4 years Felim was building up his Cross-Border E-Commerce retail presence in China, he is now in a unique position to bring practical experience to other European companies who wish to access China.
Felim also still owns and runs 12 food operations in Dublin employing over 100 people and has 10 years work experience with Coca-Cola, Guinness and Irelands largest retailer Dunnes stores. The core of his success in China is bringing his retail experience managing projects with Chinese partners.
While he lives in Dublin, Felim travels every 8 weeks to China as well as extensively in Europe assisting companies to access the Chinese market.
12.30-13.00 Registration
13.00-13.30 Background
Cross-Border is Booming
WeChat’s Unparalleled Success in China
Pilot Free -Trade Zones
Consumption as the Lever to Lift China’s Economy
Reaction to the Negative Effects of Inefficient General Trade
Making China Inspection and Quarantine (CIQ)Part of the Solution
A More Discerning Middle Class
13.30-14.00 The Supply Chain
The Upstream Flow of Goods to the Chinese Consumer
The downstream Flow of Payments to the EU Shop Owner
Returns
14.00-14.30 The Building Blocks
The WeChat Account
The WeChat Shop
Consumer Payment Options
Warehouse and Logistics Operator at the FTZ
Foreign Gateway to China’s Payment Providers
14.30-14.45 Coffee Break
14.45-15.30 The Procedure
The Cross-Border Authorized List
Trademark Registration
Selecting a Pilot Free Trade Zone
Select a Logistics Operator
Registering the Product at China Inspection and Quarantine
Open a WeChat Official Account
Set up the WeChat Store
Integrating a Payment Method with the WeChat Store
Open a Bank Account in China
Selecting a Payment Gateway
15.30-16.00 The Pros and Cons of a CBEC Shop in WeChat for Eu SMEs
The Missing Piece: Digital Marketing
16.00-16.30 Real Case in Action
Baby Care Category – SME from Ireland
16.30-17.00 Wechat Shop Solution
Costs
Return on Investment
Q&A
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