How to Enter the Chinese Market: Different Channels and Approaches

European small and medium-sized enterprises (SMEs) need to be well prepared when they enter the Chinese market. Lack of substantial resources and experience can make navigating the intricate regulatory landscape and different business culture a daunting task. Notably, customs regulations, certification prerequisites, and licensing procedures in China represent common hurdles. Building relationships with Chinese partners and attracting customers’ interest can also prove difficult.

On 26 November, the EU SME Centre, in partnership with WestBIC, is organising a webinar to give European SMEs an informative overview of the Chinese market. This event aims to provide practical knowledge necessary to conduct business in China, with a focus on partner identification and contract signing. Additionally, the webinar will feature practical cases highlighting the primary challenges faced by EU SMEs and essential precautions to mitigate potential issues.

Join this webinar to:

1. Get a comprehensive introduction to the Chinese market, its unique aspects and intricacies.
2. Gain key insights and tips to consider before entering the Chinese market.
3. Hear case studies of European enterprises active in the market.

This free event is open to all SMEs from EU Member States and countries participating in the Single Market Programme.

Keynote Speaker

Weronika Gryglaszewska

Business Advisor, EU SME Centre

Weronika is a results-driven professional with a diverse background encompassing market analysis, export strategies, and navigating regulatory landscapes. Cross-cultural communication skills and experience in both government and private sectors qualify her to support business growth.

From 2021 to 2023, she served as the Second Secretary for Agriculture at the Embassy of the Republic of Poland in China. In this role, she specialised in analysing export opportunities, facilitating collaborations within the EU, and organising webinars, including on the CIFER system. She provided key support to Polish F&B companies seeking to expand internationally.

Weronika holds a Master’s degree in Cultural Studies and a Postgraduate degree in International Accounting, which complement her expertise in international trade and business development.