How to Enter the Chinese Market: Different Channels and Approaches

European small and medium-sized enterprises (SMEs) need to be well prepared when they enter the Chinese market. Lack of substantial resources and experience can make navigating the intricate regulatory landscape and different business culture a daunting task. Notably, customs regulations, certification prerequisites, and licensing procedures in China represent common hurdles. Building relationships with Chinese partners and attracting customers’ interest can also prove difficult.

On 26 November, the EU SME Centre, in partnership with WestBIC, is organising a webinar to give European SMEs an informative overview of the Chinese market. This event aims to provide practical knowledge necessary to conduct business in China, with a focus on partner identification and contract signing. Additionally, the webinar will feature practical cases highlighting the primary challenges faced by EU SMEs and essential precautions to mitigate potential issues.

Join this webinar to:

1. Get a comprehensive introduction to the Chinese market, its unique aspects and intricacies.
2. Gain key insights and tips to consider before entering the Chinese market.
3. Hear case studies of European enterprises active in the market.

This free event is open to all SMEs from EU Member States and countries participating in the Single Market Programme.

Keynote Speaker

Alessio Petino

Business Advisor, EU SME Centre

Alessio has worked for 8+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.

Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.