In the Chinese market, European SMEs face unique challenges but also substantial opportunities. Entering the market comes with challenges that can be daunting even for seasoned exporters. Notably, identifying the right retail channels, navigating customs regulations, getting IPR right, and building relationships with Chinese partners can prove difficult.
In order to support EU small and medium-sized enterprises interested in doing business in China, the EU SME Centre and Enterprise Europe Network – EEN are organising an introductory webinar aimed at shedding light on the Chinese market and its specificities.
This introductory event shall be followed by a subsequent seminar focused on the specificities of the Chinese F&B market, assessing the different channels for market access, presenting in detail the regulatory requirements for market access and analysing different cases studies and best practices.
Welcoming remarks
Spyros Kellidis, Chair SG Agri-Food
Giada Platania, Co-Chair SG Agri-Food
Presentation of the EU SME Centre
Davide Orlandi, EU Partnerships Manager, EU SME Centre
Overview of the Chinese Market and Tips for Market Entry
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