Get to Know China: Challenges and Opportunities for Polish SMEs in the Chinese Market

Alessio has worked for 8+ years on various EU-funded projects in China, mainly conducting policy and regulatory analysis for European companies looking to enter or already in the Chinese market. Key focus areas: market access regulations and barriers, investment attraction policies, standards & compliance – with particular focus on R&D, tech & innovation.

Alessio joined the EU SME Centre in October 2020. He coordinates reports, guidelines and technical assistance to European SMEs; he also delivers training about different market entry approaches and engagements with China, opportunities and risks, as well as do’s and don’ts.

Catherine Heng Yee is a bi-cultural (French born Hongkongese) IP & Data protection lawyer. She founded her own boutique law firm so as to make SMEs benefit from her experience in big firms. She worked in France, mainland China and Australia. She was previously an in-house counsel for a French multinational company based in Shanghai (successfully leading an anti-counterfeiting program). Her areas of practice include copyright, trademarks, designs and data privacy matters / advice & litigation. She also has an expertise in designing a worldwide strategy of protection of creations, especially on the geographical axis France, European Union, mainland China, Hong Kong and Asia. She is co-directing a Master’s Degree in Intellectual Property Law and Digital Law at the Institut Supérieur du Droit (Paris). Catherine speaks French, English, Mandarin and Cantonese.