In the Chinese market, European SMEs face unique challenges but also substantial opportunities. Entering the market comes with challenges that can be daunting even for seasoned exporters. Notably, identifying the right retail channels, navigating customs regulations, getting IPR right, and building relationships with Chinese partners can prove difficult.
In order to support EU small and medium-sized enterprises interested in doing business in China, the EU SME Centre, in partnership with the Cyprus Chamber of Commerce and Industry (CCCI), the China IP SME Helpdesk, and the Italy-China Council Foundation (ICCF), is organising an introductory webinar aimed at shedding light on the Chinese market and its specificities.
Registration and welcome coffee
Opening remarks
Stalo Demosthenous, Cyprus Chamber of Commerce and Industry
Davide Orlandi, EU SME Centre
How to Approach the Chinese Market
Davide Orlandi, EU Partnerships Manager, EU SME Centre
Keynote presentation including:
– Situation overview: The Chinese market for European SMEs in China
– Channels and approaches to enter the Chinese market
– Challenges and barriers: pitfalls to avoid when entering the market
– Assessment of the sectors of higher relevance for Cypriot companies in the Chinese market
– Case studies from European SMEs
Focus on IPR in China
Keynote presentation by the China IP SME Helpdesk
Q&A session
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