Participating in trade fairs is a common and regular business activity for many companies. It provides opportunities to showcase their latest products and services, to verify the state of competition in their industries, to learn of the recent market trends and opportunities, to identify suppliers and to build business contacts.
However, to fully reap the benefits fairs have to offer, companies must be aware of the risks associated with exhibiting, such as an inadequate preparation for the event and poor follow up, an incomplete plan for IPR protection, or even the wrong selection of the exhibition to attend. Considering the costs associated with participating in trade fairs in China, it is crucial that SMEs become aware of these risks and respond accordingly through the implementation of dedicated strategies.
The workshop developed jointly by the EU SME Centre and the China IP SME Helpdesk has the objective of giving SMEs practical advise on what to keep in mind when attending trade fairs in China in the post-Covid era while sharing best practices.
You can find the recorded webinar on YouTube here:
Agenda
10:00 – 10:10: Opening speech
Presentation of the EU SME Centre and the speaker
10:10 – 11:30: How to Prepare for a Trade Fair in China: before, during and after
─ Analysis of the impact of Covid-19 on trade fair preparation in China
─ What to do in preparation for a trade fair in China?
─ Trade fair selection: methodology and strategy
─ Practical tips for attending and exhibiting in a trade fair in China
─ China trade fairs schedule for 2022
11:30 – 12:00: How to Protect Your Intellectual Property at Trade Fairs
─ Key protection measures SMEs can take before attending trade fairs in China
─ Collecting evidence of IP infringements
12:00 – 12:15: Closing remarks and Q&A
About the speaker:
BART HORSTEN MANAGING DIRECTOR, HORSTEN INTERNATIONAL
Bart Horsten is a China entrepreneur and consultant since 1998, focusing on start-up and early development projects in and with China. As a managing director at Horsten International, he is one of the most experienced and broadly skilled China consultants in the Benelux, contributing his China expertise and extensive network to many European companies entering the Chinese market. Over the past 2 decades, Bart has travelled to China around 100 times and has lived in Hong Kong and in Shanghai for about 1.5 years. Since 2016 Horsten also offers China online marketing services through MyChinaWeb, the first online marketing agency in Belgium, specialized in the guidance of European companies launching their products on the Chinese market via e-commerce or become active on social media in China.
valentin de le Court
ip partner at daldewolf
Valentin de le Court has over fifteen years of experience in innovation-related intellectual property law, including four years of practice in China. His area of expertise covers contentious and non-contentious IP matters, with a focus on patent law, trade secrets protection and management, open innovation contracts, and China-related IP strategies. He has developed a diverse and original expertise in IP law, through years of practice at the Brussels bar, at a Shanghai based Chinese IP boutique, and within Belgium’s largest IP firm. With a keen interest in innovation, he now focusses his practice on patent and trade secrets law matters, both as counsel and litigator. Valentin litigates patents in court, advises on R&D collaboration agreements and projects, performs trade secrets audits, and provides guidance on the protection and management of confidential information. His practice also covers trademark law (advice, contracts, and litigation).
BART HORSTEN MANAGING DIRECTOR, HORSTEN INTERNATIONAL
Bart Horsten is a China entrepreneur and consultant since 1998, focusing on start-up and early development projects in and with China. As a managing director at Horsten International, he is one of the most experienced and broadly skilled China consultants in the Benelux, contributing his China expertise and extensive network to many European companies entering the Chinese market. Over the past 2 decades, Bart has travelled to China around 100 times and has lived in Hong Kong and in Shanghai for about 1.5 years. Since 2016 Horsten also offers China online marketing services through MyChinaWeb, the first online marketing agency in Belgium, specialized in the guidance of European companies launching their products on the Chinese market via e-commerce or become active on social media in China.
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