China has entered a new phase defined as the ‘New Normal’. Its economy grew by 6.9% in 2015, a slowing down in the economy used to seeing double digit growth. China is now looking to use capital and resources in a more efficient way in order to grow in a sustainable and balanced way.
What are the expectations on China’s economy during this new era? What messages are transmitted through China’s key campaigns – Made in China 2025 and its 13th Five Year Plan? What challenges do European and Chinese businesses, in particular SMEs face in China?
In order to place this new era of transformation into context, this conference will highlight and explain the major changes that China is currently undergoing, as well as highlighting the implications for European SMEs in China.
Join executives from European SMEs across a diverse range of industries, as well as European embassies and Chinese think tanks in discussions on how to tackle a changing China.
13:00-13:30 Registration
13:30-13:40 Opening remarks –Adam Dunnett, Chair of the Board of EU SME Centre & Secretary General of European Union Chamber of Commerce in China
13:40-14:00 Keynote Speech – Bojan Pavlek, DG Grow, EU Delegation in Beijing
14:00-14:20 Keynote Speech – Zhang Xiaofeng, Deputy Director General, ProSME China, Ministry of Industry and Information Technology in China
14:20-14:40 How to understand the changing China – Alexander van Kemenade, Director of Consulting, Asia, the Economist Intelligence Unit
14:40-15:40 Panel discussion: Managing SMEs in a changing China
European and Chinese SMEs executives will share their experiences in tackling with the challenges from a constantly changing China.
The Economist Intelligence Unit, Alexander van Kemenade, Director of Consulting, Asia,
Fortune Park, Jay Xu, Managing Director
Geapower, Gianluca Ghiara, Managing Director
Blueair, Bobo Xie, Chief Representative
EU SME Centre, Rafael Jimenez, Business Development Advisor
Flexbo – MFG Solutions, Gabriele Castaldi, Managing Director
15:40-16:00 Coffee Break
16:00-17:40 How to deal with the challenges in China:
Experts will present and offer solutions to key challenges that SMEs face in China.
16:00-16:25 HR Strategy: Amanda Ou, Director of Global & Strategic Accounts, LinkedIn China
16:25-16:50 Legal issues: Rogier van Bijnen, Director, R&P China Lawyers
16:50-17:15 Intellectual Property Rights: Reinout van Malenstein, Expert, China IPR SME Helpdesk
17:15-17:40 Internet plus – Opportunities for SMEs, Martina Gerst, Standards & Conformity Assessment Advisor, EU SME Centre
17:40-18:00 Q&A and Discussion
18:00-18:10 Closing Remarks – Massimo Bagnasco, EU SME Centre Expert & State Representative of European Union Chamber of Commerce
18:10-18:30 Networking
Registration Fee
Member Price for EU SMEs and Intermediaries: 200 RMB
Non-member price: 450 RMB
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