Developing a WeChat strategy for your business in China

Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.

This workshop will be delivered by the EU SME Centre (China-based) during their roadshow to Europe. The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European SMEs, getting them ready to do business in China.

This half-day workshop will focus on:

• Getting to the core of WeChat features
• Understanding user behaviour
• Learning about cross-border e-commerce
• Positioning your brand and promoting it via WeChat

Tentative Agenda

08:30 – 09:00 Registration

09:00 – 09:30 The World of WeChat

• What is WeChat?
• Why is it China’s most important online platform?
• How are businesses using WeChat?

09:30 – 10:30 Tips, Trends and User Behaviour

• Know how WeChat can be used for promotion and e-commerce
• Turn a follower into a buyer

10:30 – 11:00 Coffee Break

11:00 – 12:00 Using WeChat as an Export and E-Commerce Tool

• Get initial market feedback by checking the ‘buzz’ on a product category or brand
• Understand how payments work via WeChat
• Think about post-sales logistics

12:00 – 12:30 What Works, What Doesn’t

• Learn how to position your brand from successful case studies
• Understand the best approach for your business

Q&A

This event is being brought to you by the Enterprise Europe Network at Cork Chamber and will be delivered by the EU SME Centre.

You can register for this event here

About the Trainer

Mark Hedley, EU SME Centre Expert

Mark has first-hand experience of carrying out on-the-ground business development for foreign companies of all sizes looking to enter the China market. Having spent six years living and working in mainland China, including for a market entry consultancy in Shanghai, Mark has undertaken dozens of business-to-business market research projects in China for a wide range of clients from the advanced engineering, education, energy, healthcare, ICT, and manufacturing sectors. Mark has an in-depth understanding of China’s E-commerce sector and has helped many companies develop tailored marketing strategies for the Chinese market, integrating emerging digital marketing tools such as WeChat.

Mark is China Business Adviser for London and the South East region at the China-Britain Business Council. A fluent Mandarin speaker, he holds a Masters in Chinese Business and International Relations from the University of Sheffield.