Almost overnight China has become the second largest importer of dairy products after the USA. An import value of almost EUR 4 billion and an average annual growth rate of approximately 45% during the period from 2009 to 2013 constitute a solid base from which to continue growth in both value and variety.
The market offers immense opportunities for European SMEs for several reasons, including the European production capabilities, China’s rapidly increasing demand, and the growing distrust of local dairy brands. However, general and sector-specific import barriers and especially recent changes in regulations make market entry challenging and increase the need to keep informed and updated.
Join this webinar to receive information on:
About the Speaker
Pablo Recio Gracia has been living and working in China since 2005. During this time he has developed a strong knowledge of the Chinese market, in particular relating to food and beverage import and distribution processes and trade barriers, from both a legal and commercial standpoint. In his previous roles working for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia), as well as for private companies involved in international trade between Europe and China, Pablo has consulted and advised many European companies engaging in the Chinese market.
Pablo grew up in Spain and graduated from the University of Granada from which he holds two master degrees in Quality Management and Business Internationalisation. He is currently Director of the Beijing office of Gold Millennium Group – a consulting company with more than 75 employees in Beijing, Shanghai, Guangzhou and Hong Kong.
You can find the recorded video on Youtube:
If you sign up today you’ll be able to
