Cross-Border E-Commerce: The Chinese Market Just a Click Away?

Founder and Managing Partner of D’Andrea & Partners Legal Counsel, and Founder of DP Group.

Carlo Diego D’Andrea graduated in Law at the University of Teramo (Italy). He then obtained a Masters’ degree in Corporate Advisor at LUISS University in Rome and a Diploma in Chinese Studies at Nanjing Normal University and is a member of the Italian Bar Association.

Mr. D’Andrea arrived in China in 2005 and is fluent in Italian (mother tongue), English, Mandarin Chinese and Spanish. He mainly deals with cross-border mergers and acquisitions, assistance in ODI/FDI and intellectual property rights.

He is also acting as National Vice President of the European Union Chamber of Commerce in China and Chairman of the Shanghai Chapter.

Riccardo Verzella, a qualified Italian lawyer, currently holds the position of Senior Associate at D’Andrea & Partners Legal Counsel, Shanghai Office. Since 2021, he has also been concurrently serving as a Lecturer in Italian Civil & Commercial Law at Nanjing University.

Riccardo Verzella graduated with honors in Law from the University of Teramo (Italy) and undertook a visiting student program at the Koguan Law School of Shanghai Jiao Tong University. He continued his legal education by earning an LLM in Business & Company Law from LUISS Guido Carli University in Rome. With a professional journey spanning over 7 years, he specialises in cross-border issues, including Corporate/M&A, Foreign Direct Investment (FDI), Intellectual Property Rights (IPR), and Labor Law, across China, Italy, and Vietnam.

Mr. Verzella is an expert of personal information protection compliance in China, specifically on the intricate landscape of cross-border transfers. He has also actively contributed as a speaker in various roundtables addressing Personal Information Protection compliance in China.

Jijay Shen serves as General Manager Europe of Alibaba.com, as part of Alibaba Group. Alibaba.com is the leading platform for global wholesale trade, helping millions of buyers and suppliers worldwide.

Previously, Jijay joined Huawei in 2005 and served as R&D Software Engineer, Solution Manager (MENA), Product and Solution Sales Director in Huawei Technologies Deutschland, Sales Director in Huawei Deutschland. Jijay has been CEO of Huawei Technologies Ireland and Chairman of Huawei Technologies Ireland Subsidiary board from 2016 -2020.

Jijay holds master’s and bachelor’s degrees from Nanjing University of Posts and Telecommunications.

Emma Sun has a bachelor degree in Banking and finance in University of International business and economics, together with an international MBA in marketing and strategy direction. She started career as a strategy consultant in KPMG, and had experience in JD finance international, with mainly collaboration with oversea banking partners. Currently she is in Alibaba group, functioning as EU strategic cooperation manager of Alibaba.com, mainly in charge of European B2B business strategic partnership and cooperation.

With 15 years of diverse marketing and communication experience in Fortune 500 multinationals, top professional firms, and media, Ms. Kang is working with the Marcom forum of European Chamber to build a communication community for sharing trendy insights in circle of marketers in China.

As the Marketing Head in an international tech company with a strong digital specialty, she works with media, clients, government departments and associations in the digitalization sector to seize opportunities in the China market, especially in the industry sectors of manufacture, finance, retail and so on.

Liam Jia is a versatile professional with the past 8 years advising European businesses on market access and business strategies to China. He has a solid working experience in project and operations management, financial and risk control in the EU context.

Liam is an experienced speaker and author of publications on a range of topics, including the environmental sector, SME digitalisation and F&B distribution. Great team player, generating positive influence on teammates.