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This is an external event organised by the Danish-Chinese Business Forum, an MoU partner of the EU SME Centre Phase IV. For more information, visit the official website of DCBF here.
Over the past decades, China’s center of gravity of economic activity has shifted toward the South, a trend that seems to continue. The economic potential in China’s Greater Bay Area (GBA) is immense, with regional GDP growing faster than the average across China.
Given the cluster’s large consumer base, diverse industry landscape, strategic infrastructure enhancements, talented workforce, and efforts to lower market entry barriers, one key question emerges: How can Danish companies tap into the long-term opportunities in the GBA?
Join us for this webinar, where we in collaboration with experts with extensive experience from the region, explore how financial sector openness and simplified market access in China’s Greater Bay Area unlock business opportunities for foreign companies as illustrated by insights from the case company: Lundbeck.
Speakers:
- Søren Bindesbøll, Consul General of the Royal Danish Consulate in Guangzhou
- Professor XU Lihe, Associate Dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
- Professor LI Xing, Professor Emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
- Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
Agenda:
09:00-09:05 – Welcome Remarks & Introduction
by Hans Henrik Pontoppidan, Secretary General of DCBF
09:05-09:20 – Welcome Remarks on Danish Business in the Greater Bay Area
by Søren Bindesbøll, Consul General at the Royal Danish Consulate in Guangzhou
09:20-09:35 – Overview of China’s Greater Bay Area
by Professor XU Lihe, Associate Dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
09:35-09:50 – China’s Global Rise: Trajectories, Opportunities and Challenges
by Professor LI Xing, Professor Emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
09:50-10:05 – Company Case: How Lundbeck maks use of the GBA Opportunities
by Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
10:05-10:30 – Q&A and Closing Remarks