Briefing Meeting on Doing Business in China

The EU SME Centre, China IPR SME Helpdesk and the European Chamber of Commerce in China will provide presentations to European companies on doing business in China at the EU-China Business & Technology Cooperation Fair IX organised by EU Project Innovation Centre.

Time: 17:00–18:30, Oct. 21.2014

Place: Jinjiang Hotel (Chengdu Hall)

Address：No.80, Section 2, Renmin RD. S. Chengdu, Sichuan, China.

Agenda

16:30-17:00 Registration

17:00-17:10 Introduction of speakers by moderator Mr. Marco, Gasparroni, Advisor of EU Project Innovation Centre

17:10-17:20 Address by Mr. Antti Peltomäki, Deputy Director-General of the Enterprise and Industry Directorate-General, EU Commission

17:20-17:50 How to do business in China with focus on legal issues

By Ms. Ludmila Hyklova–Legal Advisor of EU SME Centre

17:50–18:10 Managing your Intellectual Property in China

By Mr. Reinout van Malenstein, IP Expert, China IPR SME Helpdesk

• Introduction to the China IPR SME Helpdesk
• This presentation will provide you with a broad understanding of the Chinese IP landscape and enforcement options
• How to take advantage of China’s opportunities while minimising the risk of IP loss
• How to identify and determine the value of your company’s IP assets
• Quick, cost-effective resolutions to protect your business

18:10–18:30 Speaker: tbc. –European Union Chamber of Commerce in China (EUCCC)

Topic: tbc.