About the topic
This month’s SME Seminar will focus on Business Risk When doing business in or with China, the key challenge for most SME’s is to find a business model which on one side minimizes the risks (operational, financial and legal risks, including intellectual properties) and on the other side offers solutions for an optimal sustainable presence in China which maximizes the return on investment. During this presentation Bart will give practical insights in how to select the right strategy and avoid the typical pitfalls, illustrated by a few relevant case studies of recent projects in which this risk management is a key part of the strategy.
About the speakers
Bart Horsten, CEO of Horsten International nv
Bart is working as a China consultant and entrepreneur since 1998, being one of the most experienced and broadly skilled China consultants in the Benelux, specialized in the guidance of SME’s in their expansion plans or investments in China. Over the past 2 decades Bart has been involved in many different projects (investment, sourcing and business development projects), in many different sectors (healthcare, agricultural, consumer products, food & beverages, industrial products, clean-tech, etc) and in many regions in China (Shanghai, Beijing, Hong Kong and other 1st tier cities, but also a lot in 2nd and 3rd tier cities in China, such as Xi’an, Chengdu, Xiamen, etc). More information about Horsten International and more than 45 case studies can be found at the company’s websitehttp://www.horsten.be.
Kyle Freeman, Senior Associate with the International Business Advisory team at Dezan Shira & Associates
Kyle Freeman is a Senior Associate with the International Business Advisory team at Dezan Shira & Associates’ Beijing and Tianjin offices. He advises clients on market entry strategy, corporate structuring and establishment, and related tax and legal issues concerning investment in China. Prior to joining Dezan Shira & Associates, Kyle worked in government relations and China trade policy for various public and private organizations. His work included assisting in high-level, US-China bilateral trade dialogues and organizing public-private cooperation programs to promote US and foreign investment in China. Kyle will be discussing best practices for SMEs looking to establish an entity in China, finding & vetting Chinese partners, and tips and typical pitfalls of trademark issues for foreign companies entering the Chinese market.
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