In a fast changing global market, one of the biggest challenge for many companies is to expand their business in markets that are very different and a deep knowledge of marketing and communications strategies is an important starting point. This is especially true in China, where a very unique digital environment in terms of platforms, trends, and customer habits often anticipates the global trends. On 18 December 2020, the EU SME Centre and China-Italy Chamber of Commerce (CICC), the leading partner of phase III, are organising an online workshop on ‘Entering the Chinese Market through the power of Social Networks in China. Cross-Border E-commerce and its opportunities’.

The workshop focuses on the digital world in China, on the trends of Chinese consumers and the most popular digital platforms. From e-commerce, an overview of cross border e-commerce will be provided. Several case studies will also be presented.

You can find the recorded workshop on Youtube:

Speakers

STEFANO GENERALI: Managing Director of Intarget Business Consulting (Shanghai) Co.Ltd.

Stefano has lived in Shanghai for over 10 years where he grew as a marketing and communication professional in the fashion e-commerce sector as Brand Marketing Manager for Chinese and digital companies. Since 2018, he has been Managing Director of intarget China office in charge of developing the Southeast Asia market.

AMBRA SCHILLIRO’: PR and Marketing Director of Social Cloud

Journalist, Pr and digital marketing expert for the Chinese market. Founder of the Pr and marketing firm Social Cloud in 2013. Listed as expert in the USA Women Media Center, president of the Sicilian association in China, founder of the China fashion group. Still cooperating with italian and American magazine and TV like Vanity Fair and Glamour.

ANDREA FENN: CEO of Fireworks

Andrea is an award-winning digital strategist and the founder of Fireworks, technology marketing company in Shanghai. He has lived 14 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Fireworks, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program among others. Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

DAVID RIES: Business development Manager at TRIBOO David worked on accounts for Moschino, Alberta Ferretti, Ferrari, Sergio Rossi, Dsquared2, Tecnica, Santa Margherita and ICE Shanghai. He works as Business Development Manager At Triboo , providing one-stop-solution for E-commerce marketplace store setup &ongoing management – such as on Tmall, Tmall Global, JD.com, JD Worldwide, Kaola, WeChat – Social Media and SEO management.