The Halve Maan Brewery: A Real Life Experience in the Imported Beers Industry in China

case-study| 5 December 2017

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The Halve Maan Brewery is a family owned brewery from Bruges (Belgium), established in 1856 and officially launched in China in 2016.

Already exporting to 5 EU countries (the Netherlands, France, the UK, Italy, Spain), the US, Brazil and Mexico and after having worked with a Chinese importer for some time, further developing in the Chinese market was a natural choice.

This case study, compiled in partnership with the Benelux Chamber of Commerce, collects the Halve Maan Brewery experience in the Chinese market and shares the company’s:

  • Decision-making process when considering the Chinese market;
  • Insights on the difficulties encountered when setting up a shop and when exporting;
  • Prospects for the future.

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Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information