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The Team

Barbara Balm

Marketing & Communications Manager

With a strong marketing background at the FMCG (fast moving consumer goods) Industry Barbara is now looking to extend her commercial skills in the Chinese market where it is all happening,  " there is a lot to learn in China and I want to be part of one of the fastest growing economies" !

Therefor Barbara is very eager to help out new SMEs who are looking for new opportunities and are interested to establish in China. She will not leave a commercial opportunity unattended and will use it to the fullest for all our SMEs coming from Europe.

She manages the Centre’s digital communications platforms from email, website to social media, developing new content and leading initiatives that enhance the Centre’s brand awareness among the targeted audience on the Internet. 

Barbara will have a strong focus on building cooperative relationships with different European and Chinese government institutions, organising and supporting activities that facilitate EU-China trade and investment. She is a strong teamplayer and enjoys working with people of different cultural backgrounds. She has worked abroad before in the Middle East (Iran), Africa (Nigeria) and Europe (Italy).

Barbara lives with her family (husband and three children) in Beijing since May 2018