Home > Business Solutions > In-house Training - For Your China Business

In-house Training - For Your China Business

By EU SME Centre | Business Solution      14.11.2016     Tags:

What We Offer 

A tailored training workshop or seminar presented to your team in Europe. Designed to provide you with the most up-to-date knowledge on your industry in the Chinese market as presented by our China experts. Enabling you to get insights into the Chinese market from the comfort of your own office. 

Our In-house Training covers a wide range of areas and is tailored in each case to your company’s needs:   

China Business Essentials

  • Get Ready For China
  • Knowing Your Partners In China
  • How to Avoid Common Business Scams In China
  • Legal Essentials to Doing Business In China
  • How to Prepare for Trade Fairs in China

Exporting To China

  • How to Export F&B Products to China
  • How to Sell Online In China
  • How to Sell F&B Products Online in China
  • How to Draft Sales Contracts when Exporting to China
  • China's Cross-Border E-Commerce and Free Trade Zones
  • Digital Marketing in China
  • WeChat Strategy for Small Businesses

Setting Up In China

  • Managing HR Issues in China
  • How to Develop an Employee Handbook
  • How to Set Up a Company in China
  • How to Finance Your China Venture

Seizing Chinese Business Opportunities In Home Country

  • Servicing Chinese Outbound Investment
  • Servicing Chinese Outbound Tourism

For more information about the Centre's training programmes, click here.

Request a Quotation 

Please send us an email.

The EU SME Centre

The EU SME Centre specialises in providing business advice, training and knowledge for European businesses to the Chinese market. Our experts have in-depth understanding of the business environment in China and the needs of European companies. 

Chris Cheung, Director, EU SME Centre

China expertise: market research, market entry strategy, business management

Chris has been identifying market opportunities and providing market access advice to companies entering the Chinese market for the past ten years. As EU SME Centre Director, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages. He holds a Master’s degree in Chinese and Business from the University of Leeds.


Helen Ju, Legal Advisor, EU SME Centre

China expertise: foreign investment law in China, company law, corporate governance and tax law, setting up in China

Before joining the Centre, Helen worked as a lawyer for over seven years specializing in foreign direct investment, general corporate and commercial laws, and tax laws etc. Among others, she provided full legal support to clients from Europe, the US and Singapore, advising on the feasibility of their proposed transaction models and compliance of the models with PRC regulations, issuing legal opinion and advice, and drafting and reviewing legal documents. She also has five years' experience with an export and import company. Helen has gained broad knowledge and rich experience especially in company law, labour law, contract law and tax law.


Rafael Jimenez, Business Development Advisor, EU SME Centre

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners

With more than six years’ hands-on experience in managing businesses in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.


Ingrid Ge, Market Access Advisor, EU SME Centre

China expertise: supply chain management, organisational development, IPR protection

Ingrid provides advice for European SMEs on market access issues across ten different sectors. She is a contributor to a number of inter-governmental projects between the EU and China that span a range of areas such technology, IP, or new energy vehicles. These projects draw on Ingrid’s professional experience in Europe, the US and China over two decades. During this time Ingrid held various senior positions for leading international companies and SMEs. Ingrid holds a PhD and an LLM in Innovation, Technology, and Law from the University of Edinburgh in the UK.

Share Show Search Filters