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Centre Expert Shares Insights to Agri-food Delegation Led by Commissioner Phil Hogan to SIAL in Shanghai

By EU SME Centre | Press Article      15.05.2018     Tags:

15 May 2018, Shanghai – During the EU Commissioner Phil Hogan’s visit to SIAL, the EU SME Centre was invited to share knowledge and market insights with the business delegation of 70 senior representatives from European agri-food sector. 

In the morning section, Centre’s Business Development Advisor Rafael Jimenez provided the delegation with an updated overview of China’s agri-food sector, focusing on policies, market access environment and EU-China trade relations. In the afternoon, Rafael conducted a workshop specific to China’s imported wine market, highlighting market trends of different wine categories such as still wines, sparkling wines and bulk wines and addressed questions that delegates had concerning their businesses. 

When speaking about the areas with the most business opportunities for European companies, Rafael said: “EU food industry is always a guarantee of excellence, and EU is proud of that. It has many to offer to China, for example, in categories like meat, dairy, wine, animal fodder, fruits, spirits, organic food, poultry. Don’t forget technologies and equipment used for the food sector, as well as chemical compounds, which are also EU is well known for. Moreover, areas like water savings in the food industry, recycling, and reducing ecological footprint have high business potentials in China too”. 

The purpose of Commissioner Phil Hogan’s visit is facilitating exchange and agreements between European and Chinese businesses active in the agri-food sector, while building on and profiting from existing presence of European agri-food products on the Chinese market. China was the second largest importer of EU agricultural and processed agricultural products in 2016, receiving 8.7% of all EU agricultural exports.

An important element of the visit to China will be the opening of the SIAL 2018 fair in Shanghai, where the EU will be the Region of Honour with its own pavilion, focused on activities complementing EU Member States' presence at the fair. SIAL China is Asia's largest food innovation exhibition, its 2016 edition attracted 101,134 visitors and 3,200 exhibitors from 67 countries. It is expected that 25 EU Member States will be represented by national pavilions in the 2018 edition.

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