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Marketing and Communications Manager

British Chamber of Commerce & China-Britain Business Council
中国英国商会与英中贸易协会
The British Chamber of Commerce and China-Britain Business Council (CBBC) are the
leading organisations helping UK companies of all sizes and sectors, whether new entrants
or established operations. With over 60 years of history, our united presence consists of 15
offices across China and 11 in the UK, and we support some 1,000 companies doing business
between the two countries. We offer practical in-market assistance, services, industry
initiatives and a membership programme delivering access, seminars and networking .
CBBC and the Chamber work closely with partners across the UK and China, including a
major trade services agreement with the UK Department for International Trade. For more
information about us, please visit our website at http://www.cbbc.org.
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The British Chamber of Commerce and CBBC are currently looking to recruit a
candidate for the following position, which will be based in Beijing.
Marketing and Communications Manager, Beijing,China
The successful candidate will play a leading role in communicating the British Chamber and
CBBC to a wide range of audiences through a variety of new and traditional channels, and
integrating our online presence with our offline activities to better grow and support our
member companies.
This is an excellent opportunity to take on an integrated communications role within a fastgrowing organisation that boasts a unique heritage and identity. Working closely with our
team around China, the job holder will produce high quality English-language content –
including articles, features and reports – on a wide range of commercial topics for
distribution to our members via email, Web and our “Focus” magazine. He or she will also be
responsible for preparing certain marketing content and materials.
As social media becomes ever more crucial to communications in China, we are particularly
keen to attract someone experienced in marketing via WeChat and other Chinese platforms
who can act as a “Digital Champion” for the organisation to ensure that we remain relevant
The ability to produce content quickly and accurately is paramount, as are good analytical
skills and the ability to identify and assess key trends and patterns. An outgoing personality
and a willingness to engage pro-actively with our China-wide team and members are
essential.
Key responsibilities include:
 Set up marketing contents for all platforms to promote on-going events, projects and
campaigns towards various stakeholders
 Content planning and news generation through various communications channels as
CBBC & Chamber official websites, newsletter, and social media e.g. Sina Weibo,
WeChat, corporate positioning, product launches, advertising and sales collateral
marketing.
 Build relationships with external media and other stakeholders.
 Draft English press releases for relevant programmes and activities.
 Manage the media relationship with the media base in China.
 Maintain and manage the marketing budget and expenditures.
 Develop and implement a communications plan producing up-to-date communication
key messages to internal teams and external stakeholders.t.
Requirements and Qualifications:
 Able to demonstrate excellent writing skills (writing samples will be requested)
 Able to produce accurate, well-written copy in an organised and timely fashion
 Have a proven interest in China, especially its economy and business environment
 A native English speaker; Chinese language skills highly desirable
 Well organised with strong analytical skills
 An outgoing, self-starter
 Strong team player with excellent people skills.
 Educated to undergraduate degree level or higher.
 Good writing skills. Basic design skills would also be a major advantage.
Interested candidates are invited to send a written application letter together with
their detailed CV, an indication of expected salary, and relevant supporting
certificates to comm2016@cbbc.org.cn by 30th April, 2017.
We regret that only short listed candidates will be notified. Telephone enquiries
and personal visits will NOT be accepted.