With a 64% increase in total imports over the period 2011-2015, the dairy sector is one of the fastest growing and most promising markets in the Fast-Moving Consumer Goods (FMCG) category in China for European exporters.
The diffusion of western habits among the increasingly health-aware members of the Chinese upper-middle class is driving up consumption in a country where domestic supply cannot keep up with growing demand.
EU companies in the dairy sector will find opportunities in the market by leveraging on the quality of their products against the domestic industry, whose reputation has not recovered yet from the scandals of the past few years. On the other side, however, market access is strictly regulated and companies will have to abide by complex standards if they want to enter local competition.
A bilateral agreement and health certificate between China and the country of origin of the exporter has to be signed before it can start the procedure for registering as a dairy producer and foodstuff exporter with the relevant Chinese authorities.
In addition, customs procedures can also bring complex, excessive, and varying regulations, which makes implementation at times unclear for European exporters.
This 41-page publication is a step-by-step guide of all the stages a company has to go through when exporting dairy to China, including links to all the most relevant standards and regulations. The guide starts with an introduction to the dairy sector introducing the major driving forces in this market. It outlines the new regulatory environment after the approval of the new Food Safety Law in October 2015 and describes of a number of key challenges faced by European exporters when entering the China market.
Find out who are the key players and institutions engaging in the dairy sector in China, as well as the main events related to the dairy products industry.
View the contents table and author bio below. For the full guide, click the cart and follow instructions for payment via PayPal, or credit card.
Introduction and key market drivers
- Definition of the market
- Size of the market
New Regulatory Environment: Amended New Food Safety Law (FSL)
- China’s Food Safety Law
- Draft of the Implementing Rules of the Food Safety Law
- Draft of the Rules of Supervision and Administration on the Safety of the Foods Imported via Cross-Border E-commerce under the Bonded Internet Shopping Model
- Administrative Measures for Supervision on Operation of Foods Sold Online
- Administrative Measures for Registration of Infant Formula Formulations
- Administrative Measures for the Review and Inspection of Overseas Companies by Food Product Importers
Step-By-Step Guide to the Import-Export Procedure
- Step 1. Check if you can export to China from your country
- Step 2. Register as a manufacturer and exporter with AQSIQ and CNCA
- Step 3. Label your product following Chinese regulations
- Step 4. Preparing documents necessary for the export-import process
- Step 5. Chinese customs inspection
- Step 6. Tariffs and taxes
- Step 7. Distribution
- Special Case: Ice Cream
- China’s Standards
- Main Events and Trade Fairs for Dairy Products
- Sector Associations
- Key Players in the Dairy Products Industry – Chinese Government Agencies and Bodies
- Relevant EU Organisations
- EU SME Centre’s Dairy-Related Publications
About the Authors
Pablo Recio Gracia, EU SME Centre Expert
Pablo has extensive experience in supporting European small businesses in the Chinese market, particularly in the food and drink sector.
He is a specialist in market access for food and beverages to China, and assists companies in setting up in China, finding business partners, understanding technical barriers, developing market entry strategies and positioning products in the market.
Pablo is Managing Director of Eibens and has been living in China since 2005. He previously worked for public agencies including ICEX (Spanish Institute for Foreign Trade) and Extenda (Trade Promotion Agency of Andalusia) as well as private companies.
Martina Gerst, Standard and Conformity Assessment Advisor, EU SME Centre
Martina has over 15 years professional industry and consulting experience in Europe and China across different industry sectors including automotive, mechanical engineering, ICT, chemical/pharmaceutical and electric/electronics. She has worked in different positions and projects for leading international companies and European SMEs focussing on Quality and Supply Chain Management, CCC conformity, homologation, and IPR protection.
Besides this, Martina has contributed to a number of EU-China cooperation projects with AQSIQ, CNCA, and various European organisations and governments on New Energy Vehicle Standards and Conformity, environmental standards, ICT, and trade secrecy related issues.
Martina holds a PhD and an LLM in Innovation, Technology, and Law from the University of Edinburgh. She has authored papers and reports on ICT standardisation, innovative technologies, conformity and IPR.
Currently heading up the standards and conformity assessment team in the EU SME Centre, Martina advises European SMEs on their market access to China.