This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
The year 2013 will be remembered as the year in which China surpassed the US as the world’s largest digital retail market. Despite a relatively lower retail and internet penetration, China has become the world’s number one e-commerce market. Last year, Chinese e-commerce shoppers spent CNY 1.3 trillion, a sum that has increased by more than 70% annually since 2009 and is expected to continue on this astonishing trajectory.
The rapid growth of e-commerce in China presents an attractive opportunity for EU SMEs to access a vast market spread across a large geographic area, for relatively little cost.
This report provides information about the Chinese e-commerce market and describes the main models that EU SMEs can utilise to sell online in China.
Related articles:
How to Capitalise on Online Selling in China?
Please note that this report has been updated in July, 2014.