- Type :Webinar
- Date :Feb 2, All day, 2019
- Venue :Online
Launched at the beginning of 2017, Mini Programs (MPs), a sort of sub applications within WeChat, have taken China by storm: there are already 2 Million MPs, just as much as Apple’s App store applications. And the App store was launched 10 years ago! Being easily shareable and accessible, Mini Programs provide a much better user experience compared to traditional apps.
More dizzying stats? They already represent 20 to 30% of the traffic for apps that have a Mini Program, and they have already reached 350 Million daily active users (DAU), covering virtually every category from games, e-commerce, photography, life and travel services etc. It’s no wonder that building a WeChat Mini Program marketing strategy is reported as a top trend for 2019.
This webinar unveils the nature of Mini Programs: what they are, how they work, and why they could represent an alternative to the traditional apps, websites and e-commerce channels for enterprises. However, it is important for EU SMEs to be aware of the pros and cons of creating a Mini Program for one’s business.
You can find the recorded video on Youtube. To download the slides please login.

