Home > Calendar > How to Set Up a Cross-Border Shop in WeChat | Shanghai

How to Set Up a Cross-Border Shop in WeChat | Shanghai

  • Type :Seminar
  • Date :May 18, 8:45 am - 11:30 am, 2018
  • Venue :The Shanghai British Centre
  • Address :17F Garden Square, 968 West Beijing Road, Shanghai
  • Contact :anna.zhou@cbbc.org.cn, registration@eusmecentre.org.cn

The EU SME Centre and China-Britain Business Council are pleased to invite you to join a half-day training workshop on how to set up a cross-border shop in WeChat.

Selling directly to Chinese consumers is very high on the wish list of the EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.

Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.


The training workshop is free to attend and by invitation only. 

If you would like to join, please fill out the form and send it to anna.zhou@cbbc.org.cn and registration@eusmecentre.org.cn.

Please register before 16 May.


08:45-09:00 Registration & Network
09:00-09:10 Background
09:10-09:40 The Supply Chain
•        The Upstream Flow of Goods to the Chinese Consumer
•        The downstream Flow of Payments to the EU Shop Owner
•        Returns
09:40-10:10 The Building Blocks
•        The WeChat Account
•        The WeChat Shop
•        Consumer Payment Options
•        Warehouse and Logistics Operator at the FTZ
•        Foreign Gateway to China’s Payment Providers
10:10-10:20 Coffee Break
10:20-11:00 The Procedure
•        The Cross-Border Authorized List
•        Trademark Registration
•        Selecting a Pilot Free Trade Zone
•        Select a Logistics Operator
•        Registering the Product at China Inspection and Quarantine
•        Open a WeChat Official Account
•        Set up the WeChat Store
•        Integrating a Payment Method with the WeChat Store
•        Open a Bank Account in China
•        Selecting a Payment Gateway
11:00 -11:10 The Pros and Cons of a CBEC Shop in WeChat for EU SMEs
The Missing Piece: Digital Marketing
11:10 -11:20 Real Cases in Action
•        Baby Care Category – SME from Ireland
•        Lifestyle – SME from Denmark
11:20 -11:30 WeChat Shop Solution
•        Costs
•        Return on Investment
•        Q&A

About the Speaker

Rafael Jimenez

Business Development Advisor, EU SME Centre

With more than nine years’ hands-on experience in managing businesses in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country.

Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.