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Understanding China Training Programme 2018

  • Type :Training Programme
  • Date :Mar 15 - 16, 8:30 am - 6:00 pm, 2018
  • Venue :Le Chatelain Boutique Hotel
  • Address :17 Rue du Châtelain, 1000 Brussels, Belgium
  • Member Price :850 EUR
  • Pay method :Pay before the event
  • Contact :registration@eusmecentre.org.cn

The 2018 Understanding China Training Programme, at its 5th edition, will be held in Brussels, on March 15th and 16th

Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues. 
This two-day programme will inform you of the recent changes in the Chinese business environment and the ways to engage with the market. Aimed at EU-based partners and SME organisations, the programme will analyse topics such as research and innovation, digital china, Belt and Road Initiative.
At the end of each training day, you will have the possibility to expand your contact network, deepen your China expertise and gain advice and insights from advisors supporting EU SMEs.
Tentative Agenda
Day One- Engaging in China
08:30-09:00 Registration Welcome Coffee & Networking 
09:00-09:20  Opening Remarks
Jean-Marie AVEZOU, DG for Internal Market, Industry, Entrepreneurship and SMEs, European Commission
Dirk Vantyghem, Director, EUROCHAMBRES
Chris Cheung, Director, EU SME Centre
09:20-10:20  Top Trends in 2018
Chris Cheung, Director, EU SME Centre 
10:20-10:40 Coffee Break
10:40-12:00 China’s New Venture Internationalisation
Shameen Prashantham, Professor, International Business and Strategy, CEIBS 
12:15-13:30 Lunch & Networking
13:30-14:30 IPR Issues When Engaging With China
Valentin de le Court, China IPR Helpdesk
14:30-14:50 Coffee Break 
14:50-15:50 Servicing Chinese Outbound Tourism
Eric PHILIPPART, Deputy Head of Unit, Tourism, Emerging and Creative Industries, European Commission
15:50-16:50 ENRICH Opportunities in Research and Innovation
Robert Sanders, Head of International Projects, European Business Network
17:15-19:00 Networking with Snacks and Drinks
Day Two- Digital China
09:00-09:30 Registration & Networking
09:30-10:00 Opening Remarks
China’s Key Policies 2018
China Embassy in Belgium, Speaker TBC
10:00-11:00 Digital China- Opportunities for EU SMEs
Rafael Jimenez, Business Development Advisor, EU SME Centre 
11:00-12:00 Opportunities along the Belt and Road 
Xia Wenhuan, Executive Secretary, Beijing B&R International Co-Incubation (ICI) 
12:00-13:00 Lunch & Networking
13:00-14:00 Made in China 2025 and Its Implications in Technology Sector
Marco Gasparroni, CEO, Exprivia
14:00-15:30 Digital Marketing Essentials in China
Bjoern Hembre, Managing Director, Branditat
15:30-15:45 Coffee Break
15:45-17:10 Build, Operate and Profit from a Cross-Border WeChat Shop in China
Felim Meade, Founder Emerald Green Consulting
17:10-17:30 Group Discussion: Feedbacks, Key Takeaways and Suggestions for Future Training
17:30-18:00 Wrap Up, end of programme
Should you encounter any problem in the paypal transaction, do not hesitate to contact us via e-mail at registration@eusmecentre.org.cn