1. China's Cross-Border E-Commerce & Free Trade Zones
2. How to Sell Food and Beverage Products to China
3. How to Sell Online in China
Expert: Dimitry Van Toorn - View his Linkedin profile here.
4. China Legal Essentials
Expert: Ludmila Hyklova - see bio here.
Language: English, Czech.
5. Developing a WeChat Strategy for Business
Tap into China’s 700 million WeChat users and understand what they like and dislike about your products and services. Understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged. Follow how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up. View the programme.
Expert: Matthew Brennan - view his Linkedin profile here.
6. Tackling a Changing China
Learn about the macro-economic perspective of doing business in China. What are the latest industry trends and the policies that are driving change. Understand the opportunities across sectors, with a focus on Made in China 2025, Industry 4.0 and e-commerce trends. Build your strategy in this business climate and learn which support tools can help. View the programme.
Martina Gerst, Market Access Advisor, EU SME Centre
China expertise: supply chain management, organisational development, IPR protection
Dr Martina Gerst provides advice for European SMEs on market access issues across ten different sectors. She is a contributor to a number of inter-governmental projects between the EU and China that span a range of areas such technology, IP, or new energy vehicles. These projects draw on Martina’s professional experience in Europe, the US and China over two decades. During this time Martina held various senior positions for leading international companies and SMEs. Martina holds a PhD and an LLM in Innovation, Technology, and Law from the University of Edinburgh in the UK.
Language: English, German
Chris Cheung, Director, EU SME Centre
China expertise: market research, market entry strategy, business management
Chris has been identifying market opportunities and providing market access advice to companies entering the Chinese market for the past ten years. As EU SME Centre Director, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages. He holds a Master’s degree in Chinese and Business from the University of Leeds.