WK Natural Fiber – Tapping into China’s Green Building Component Market

case-study| 16 July 2014

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WK Natural Fiber (WK) is an Austrian company that develops natural fibre materials applied in construction and consumer goods. Following on its research in China’s green building sector, the company identified business opportunities in insulation market.

As the standardisation system and the regulative rules in this market are complex in China, the company conducted hard research and sought professional advice to overcome the challenge. With the knowledge gained, WK can now provide investors with clear steps on how to overcome regulative challenges and gain profit from the Chinese market.

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  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
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  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information